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2025-12-11 12:35:40 -

Audience Measurement and Analytics in DOOH

The Digital OOH Advertising Market has become increasingly data-driven, with audience measurement tools providing advertisers deep insights into exposure, engagement, and campaign performance. Accurate analytics ensure that brands can make informed decisions and refine their strategies. Modern DOOH systems integrate sensors, cameras, mobile data, and AI to estimate audience patterns. These...

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